ICOM ProIII price reductions // "The K3 Effect"

[S Sacco]

I note from the ProIII reflector that new ProIII's can now be had for
as little as $2384.10.

I guess we could call it "The K3 Effect"?

As always, it's interesting watching the market reactions to new gear.

73,

Steve NN4X
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[Bill Steffey NY9H]

>ProIII's can now be had for as little as $2384.10. I guess we could
>call it "The K3 Effect"?  As always, it's interesting watching the
>market reactions to new gear.

I would think that the reduction of the P3 is rather traditional
marketing. As a product ages...and/OR nears it's end of life, a
manufacturer brings the product to a wider audience ... one that can
spend less...    first get the big spenders, then bring the price
down to the "masses" .. it is a ton of radio for $2300.( enjoyed mine)

We did that with the TASCAM "portastudio" 20 years ago.
First you use some coupons, then just reduce the price.......sell
boxes ,sell sell....

bill


K3 ASSEMBLY PIX @ http://picasaweb.google.com/Bill.SteffeySr/K3

NY9H STATION PIX @
http://albums.photo.epson.com/j/ViewPhoto?u=1771119&a=13683578&p=75658236&f=0

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