Re: Key Down Amps - Now really OT!
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Re: Key Down Amps - Now really OT!
 
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As a student of these issues, I dissagree. Its telling from your comments
that a lot of you come from an Engineering perspective. And while I can understand that because of my engineering background, my marketing background knows better. Customer support is paramount in the success of any product, from toasters to transceivers. The core competency of Apple is not their Hardware, which is competent, but not overwhelmingly so. It is not their software either, which is also competent, but also not overwhelmingly so. The core competency of Apple is their CULTURE MARKETING PROWESS! They create a "cult" for their products that "sticks" after the sale. This creates goodwill for the eventual screw-up. They invest in creating disciples from users. This is true in my field: Broadcast Engineering... Panasonic had product just as good, and in many respects, very superior to Sony. But everybody in Newsgathering circles wanted a Betacam SP camcorder on their shoulder and not a M-II camcorder. Because Sony knew how to create customer loyalty with responsiveness. Or in digital video effects, Abekas Video Systems vs Ampex. I lived through those. Elecraft is like Apple (or Abekas or Sony), not necesarily because of their extremely effective technology; It helps, but its not everything... Yaesu's FT5000 and Kenwood's TS590 are competent competitors, one above and one below K3's price point. Elecraft is exceptional partly because of us, their customers, who care so much as to give input and evangelize the product. And because they listen to us and respect our opinion, they galvanize the relationship beyond the sale of the product. Eric and Wayne are smart because they understand that their next successful products lie in our imaginations, not just theirs. An they care enough about us customers to listen and support us with uncompromising responsiveness. I believe this is a top down directive in Elecraft's corporate culture from what I have been able to discern. Unfortunately, its the first thing that gets cut in the "comglomerization" of a startup... Ive experienced that firsthand... And I hope it never happens to Elecraft! Lucky are those companies with customer-evangelists. Treat them well, and they insure continued success. Because there simply is no better marketing that customer-word-of-mouth. You cannot buy that at any price with any technology, no matter how good the product is. Lu Romero - W4LT K3. P3, K1 ----------------------------------- Message: 9 Date: Sat, 25 Feb 2012 15:58:56 -0500 From: Ian Kahn - Ham <[hidden email]> Subject: Re: [Elecraft] Key Down Amps To: [hidden email] Message-ID: <[hidden email]> Content-Type: text/plain; charset=ISO-8859-1; format=flowed Actually, Cookie, if you read Steve Jobs' biography, you will find he's quite adamant about Apple's core competency. It is *their* hardware, *their* software, the integration between the two, and, most importantly, the whole end-user experience using and interacting with that hardware and software. 73, --Ian Ian Kahn, KM4IK Roswell, GA [hidden email] K3 #281, P3 #688 ______________________________________________________________ Elecraft mailing list Home: http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/mmfaq.htm Post: mailto:[hidden email] This list hosted by: http://www.qsl.net Please help support this email list: http://www.qsl.net/donate.html |
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I disagree...Apple has gone far beyond where it could have with only cult followers. Apple's advantage is in its broad vision of an ecosystem encompassing all of their products including content. iPod + iTunes, iPhone + iTunes + App Store, iPad + iTunes + App Store + iCloud. iPod + iPhone + iPad all sharing some human interfaces consistently focused on ease of use, which makes it easy for customers to migrate to new products. Hardware, software and content are synergistic across all products, making it difficult for a competitor to break into their system even with a better component. 73, Bill W4ZV |
Re: Key Down Amps - Now really OT!
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> Hardware, software and content are synergistic across all products, > making it difficult for a competitor to break into their system even > with a better component. Don't worry ... the US Department of Justice and EU Competition Commission will decide The App Store/iTunes are anti-competitive five years *after* Apple has managed to drive all of the other manufacturers and content suppliers out of the market <G>. 73, ... Joe, W4TV On 2/26/2012 6:09 PM, Bill W4ZV wrote: > > Lu Romero - W4LT wrote >> >> The core competency of Apple is their CULTURE MARKETING PROWESS! >> > > I disagree...Apple has gone far beyond where it could have with only cult > followers. > > Apple's advantage is in its broad vision of an ecosystem encompassing all of > their products including content. iPod + iTunes, iPhone + iTunes + App > Store, iPad + iTunes + App Store + iCloud. iPod + iPhone + iPad all sharing > some human interfaces consistently focused on ease of use, which makes it > easy for customers to migrate to new products. Hardware, software and > content are synergistic across all products, making it difficult for a > competitor to break into their system even with a better component. > > 73, Bill W4ZV > > > > > > -- > View this message in context: http://elecraft.365791.n2.nabble.com/Re-Key-Down-Amps-Now-really-OT-tp7319989p7320230.html > Sent from the Elecraft mailing list archive at Nabble.com. > ______________________________________________________________ > Elecraft mailing list > Home: http://mailman.qth.net/mailman/listinfo/elecraft > Help: http://mailman.qth.net/mmfaq.htm > Post: mailto:[hidden email] > > This list hosted by: http://www.qsl.net > Please help support this email list: http://www.qsl.net/donate.html > Elecraft mailing list Home: http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/mmfaq.htm Post: mailto:[hidden email] This list hosted by: http://www.qsl.net Please help support this email list: http://www.qsl.net/donate.html |
Re: Key Down Amps - Now really OT! [And thread closed.]
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Administrator
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Guys - We've already closed the Apple thread.
Eric List moderator --- www.elecraft.com On 2/26/2012 5:30 PM, Joe Subich, W4TV wrote: > Don't worry ... the US Department of Justice and EU Competition > Commission will decide The App Store/iTunes are anti-competitive > five years *after* Apple has managed to drive all of the other > manufacturers and content suppliers out of the market<G>. > ______________________________________________________________ Elecraft mailing list Home: http://mailman.qth.net/mailman/listinfo/elecraft Help: http://mailman.qth.net/mmfaq.htm Post: mailto:[hidden email] This list hosted by: http://www.qsl.net Please help support this email list: http://www.qsl.net/donate.html |
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