Are you having difficulty understanding the difference between wholesale and retail prices? In the distribution system, wholesale is the process of moving goods from manufacture to distribution, while retailing is the acquisition of goods and reselling them to consumers. The wholesale price is the price charged by the manufacturer or distributor to the retailer, and the retail price is the price charged by the retailer to the consumer. The prices that wholesalers give to retailers are often much lower than what end users see. Read more about the
wholesale and retail prices.